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- Organic Listings Forum : Google PageRank, Blogs and Paid Links
How Relevant is Google PageRank? Mike Grehan is moderating this open forum with Greg Boser, Dave Naylor and Jill Whalen on the panel. PageRank is not as important as it used to be but it is important in terms of crawling frequency and amount of total pages which can be supported. Using NoFollow tools to scupt PageRank [...]
- Being Off-Topic, Off-Message, Or Off-Brand Can Be Good For Your SEO!
Ok, perhaps I'm being a bit provocative here, but sometimes it's the off-topic, off-message, or off-brand content that earns you the most valuable linksâ€"links that you wouldn't have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it'll be worth it! Here's how ...
- ArteWorks SEO Offers Free Search Engine Optimization Tools
ArteWorks SEO announces the addition of search engine optimization tools available for free at www.arteworks.biz/tools.
- Keyword and Competitive Research Done Right - RankSense
I will be doing several reviews of a newly launched SEO software RankSense by Hamlet Batista. To make the most of my reviews I encourage you to download a free trial version and test the options I'll be describing. That's very easy: just download the tool and it will guide you through the whole installation [...]
- Google and social bookmarking
The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.
- LinkedIn: your SEO card file
LinkedIn provides a powerful search marketing and networking tool that many professionals and businesses have yet to tap into or to maximize its potential. Learn three ways to get even more value out of your LinkedIn profile.
- Online Legal Research Revolution
When nonprofit Public.Resource.Org published 1.8 million pages of federal case law online -- free of copyright or other restrictions -- it encouraged Web developers to build new tools. Attorney Robert J. Ambrogi sees this and other developments as a revolution in online legal research.
- posted by Mohit Ranka on Thu 17th May 2007 15:07 UTC
A recent Google acquisition of DoubleClick for a whopping USD 3.1 billion has turned many heads. The recent past certainly does not fit into Google's traditional non-aggressive attitude towards acquisitions for monopoly in the market.
- What the Heck is Hotel Web Site Optimization, Anyway? | By Neil Salerno
With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional hotel web site. Web site optimization is the process of specifically designing your site's web pages to rank high within search engines; optimizing your web pages for search is an absolute must.
- Search Goodness In Bite-sized Chunks
There's a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we've done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell. Or, since it's Holy Week for some, just call them SES Easter Eggs, with lots of gooey SES ...
- So What Links Should you Nofollow?
A few weeks ago, there was a lively exchange on Search Engine Land about using the “nofollow” link attribute to sculpt PageRank. read more
- Public Relations: The Other Important PR In Link Development
Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations , not Pagerank ). "The American Heritage Dictionary defines PR as "the art or science of establishing ...
- Does PR Sculpting Work?
Well I am sure you have heard of PR hoarding or PR Sculpting by way of the nofollow attribute before, but do they work? Simple answer for me is I don't know. Do you? I would love to hear from you on this thread then. Please explain to me why millions of websites rank fine without doing this and now all of sudden we should start doing this? Is this to help our websites? Is it to help Google ...
- In The Trenches, March 28, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and this week's free tips and tools. Click to continue reading... ...
- SearchCap: The Day In Search, March 26, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Microsoft To Up Bid For Yahoo To $34 Per Share Silicon Alley Insider reacts to Wall Street Analyst Mark Mahaney's note that he anticipates Microsoft will raise its bid for Yahoo from $31 to $34 dollars per share. Barring an 11th hour ...
- Ex-Topix Founder's Search Startup Blekko Raises $925k In Second Round
Blekko, a search startup from ex-Topix founder Rich Skrenta, has raised $925,000 of a planned $3 million second round, says peHUB. Investors include Ron Conway and Marc Andreesen. The company, which is still in stealth mode, previously raised $2 million from Conway's Baseline Ventures and two ex-Googlers, according to VentureBeat. At this point, there's little information about what the company ...
- Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
- Lucky Webmaster Buys PageRank 10 Site
I have been tracking a thread at WebmasterWorld where this webmaster is shocked to learn that the site he just acquired now has a PageRank score of 10. Before buying the site, it had no PageRank score at all but soon after, it jumped up to a 10 out of 10! Lucky Webmaster! Well, not really. My first impression was that someone was spoofing the PageRank , which it turned out to be. So, ...
- Is it Worth it to "Buy" Links from a PR0 Website?
Face it. Sometimes you can exchange links for free, and other times, you just have to buy a link. But is there a minimum toolbar PageRank number that you should go by before buying that link? Obviously, this isn't a black and white question. Consider the content of the site. Two of the key questions you should ask yourself are "Is it relevant?" and "Can it deliver traffic?" But beyond ...
- Google Directory PageRank Update: Directory PageRank Now Matches Toolbar PageRank
Google has updated the PageRank bars within the Google Directory recently. The new update now matches the PageRank values of the Google Toolbar. For example, the Computers Internet Web Design and Development Promotion Weblogs category now shows my revised, penalized Toolbar PageRank score of a 4 and not a 7. New Directory PageRank Score: Old Directory PageRank Score: The ...
- Daily Search Forum Recap: April 21, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- Search Month: March 2008 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here . Below, news about Search Engine Land itself, then our 10 most popular stories from March 2008, then a major story for various search topics along with other stories related to those topics since our last monthly newsletter through today. Click to ...
- PageRank: Acting Brand New
Late last year something went down in the SEO world literally. It was big and if you are into Internet marketing you would have noticed it. The Google PageRank of large numbers of publishers gasp the ultimate navel gazing tool took a big hit. Some dropped by two points and some by as much as 5. Should you care Does it matter And what is this PageRank business anyway Keep reading to find out.... ...
- Recent Original Stories
"Google's PageRank algorithm assesses the importance of web pages without human evaluation of the content. In fact, Google feels that the value of its service is largely in its ability to provide unbiased results to search queries; Google claims, 'the heart of our software is PageRank'.
- The Weekly Round-Up: 04.04.08
The latest dress code for attending court: antlers, wings and the ability to sting…
- Weekly Search Buzz Roundup - 04/04/08: Earth Hour, April Fools & Google Sells Performics SEOs
I can't believe it's already April. After our own Search Engine Squaretable pranks and after several great April Fool's jokes around the search industry (including Yahoo's search ad for Butterfinger ), things are starting to go back to normal. Well, some things. Dewey Update The big stir in search forums is the "Dewey" update . People are seeing a lot of shuffling in ...
- One Day You're Optimized, The Next Day You're A Spammer
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings... no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many deserve it. Sadly, Google's guidelines for its "remote quality raters," people who are paid by Google to help with ...
- Can PageRank Sculpting Get You Penalized in Google?
A DigitalPoint Forums thread asks if PageRank sculpting , be it through the nofollow attribute, JavaScript or robots.txt file, can it penalize you in Google? Will Google ever look at that to penalize your site? And so on. I am 99% sure Matt Cutts of Google said you will not be penalized for using the nofollow attribute to flow your internal PageRank, as you see fit. We have some more ...
- Driving Site Traffic With Search Engine Optimization and Paid Advertising
'Build it, and they will come.' That may be true in a movie, but businesspeople who believe that it applies to new e-commerce sites are living in a dream world.
- 55 Quick SEO Tips Even Your Mother Would Love
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. [...]
- /Culture/
If Web 2.0 is typically epitomised by rounded corners and bright colours, think again. Ian Harris uncovers a web of user-generated intrigue and community-driven sleight of hand
- Google Executive to Provide Opening Keynote Address on Search Quality at Upcoming Gilbane San Francisco Conference
SAN FRANCISCO----The Gilbane Group and Lighthouse Seminars, today announced that Udi Manber, a Google Vice President of Engineering, will kick-off the annual Gilbane San Francisco conference on June 18th at 8:30am with a discussion on Google's search quality and continued innovation.
- 14 Things You Didn't Know About Real SEOs
I have been thinking about this for a while. There are so many new SEOs getting into the game and unfortunately many of them are clueless wanna-be's. How are we to distinguish between these posers and the “Real” deal? I have been in this industry for over a decade and during that time I have [...]
- Alexa Introduces New Ranking System : Beyond the Toolbar
Now being in the Alexa top 100,000 actually means something! For more or less 8 years (well 10 for one of them) there have been only two across the board methods of measuring the importance and popularity of a website : Alexa Ranking and Google PageRank. Both methods are flawed. Sure, others have entered the fold, with [...]
- SponsoredReviews Adds Google PageRank Filtering
Earlier in the month I did an overview of the new bid filtering features launched by SponsoredReviews.com to filter bids from bloggers who want to write about your advertised site or business. The way this works is an SEO or advertiser sets up their Blog Review Opportunity Then bloggers review the various advertiser opportunities and place bids [...]
- A Closer Look At EveryZing
For those of you in need of a turn-key, hosted solution to gain natural search engine visibility for your video and audio content, the company EveryZing says they're the ticket. EveryZing's solution consists of a suite of products: ezSEARCH, ezSEO, and RAMP. The products are designed to provide users with a powerful multimedia search tool, publishers with the metrics and editorial ...
- Google trumpets PageRank for pics
Image search gets real Nearly a decade ago, Google unveiled an algorithm called PageRank, reinventing the way we search for web pages. Now, the company says, it has a technology that can do much the same for online image search.…
- Google Updates Toolbar PageRank: April 2008
I am seeing reports from across the SEO forums that Google has updated or begun the update of the PageRank score found within the Google Toolbar. We have threads at DigitalPoint Forums , Search Engine Roundtable Forums , WebmasterWorld and Search Engine Watch Forums - all discussing the recent PageRank update that began yesterday some time. The last time Google updated toolbar ...
- Google Researchers Devise VisualRank for Images
Google creates PageRank for images...
- Google Announces Software for VisualRank, Precision Image Search
The New York Times reports that "Google researchers say they have a software technology intended to do for digital images on the Web what the company's original PageRank software did for searches of Web pages." The algorithm, dubbed VisualRank, weighs and ranks images that look most similar. WebmasterWorld members fear that this could be a problem for spammers -- just like folks aim to ...
- Google unveils new image ranking system "VisualRank"
Goolge has unveiled a cutting-edge image ranking technology "VisualRank" for ranking similar images at the International World Wide Web Conference, according to media reports Tuesday. VisualRank is positioned as PageRank for images. ...
- Google VisualRank for Image Search
Google researchers are claiming that a newly developed approach to visual search may do for image searching what PageRank did for text search. "The research paper, 'PageRank for Product Image Search,' is focused on a subset of the images that the giant search engine has cataloged because of the tremendous computing costs required to analyze and compare digital images. To do this for all of the ...
- Google enhances image search
Google has unveiled a prototype for an Internet technology it calls "VisualRank," an image search algorithm that it says will bring the same kind of precision its "PageRank" technology did for text-based Web searches. In addition to changing the formula for searching specifically for image results, Google said its new technology also takes into account pictures that look similar, grouping those ...
- A Google Prototype for a Precision Image Search
The company presented a new algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar.
- Google Showing Ranking Scores On AdWords?
This morning I reported at the Search Engine Roundtable that several webmasters began noticing three values being displayed under some AdWords ads that might reveal some details on how Google may rank AdWords ads. The scores include the "Pscore," "mCPC," and "thresh." Danny and I took guesses at what each might mean and the mCPC seems likely to be the minimum cost-per-click for the ...
- Google improves image searches
New algorithm removes irrelevant results Searching for images on the web could be improved thanks to a technique developed by Google.
- Weekly Search Buzz RoundUp - 11/07/08: Google Search Breaks, Political Agendas in Ads & Ask.com Falls Apart
Happy Friday everyone! Today we're preparing for PubCon, but before that: here's what happened this week in search. Google Screws Up Search Results This past week, we've seen some crazy Google SERPs and not many people were happy. One even likened the results to Live.com. Ouch. Google PageRank Being Dropped? Google is removing PageRank from the toolbar -- you can turn it on, ...
- Video Recap of Weekly Search Buzz :: May 4, 2008
In closing out April and moving into May, we had a fairly slow week of search forum news. We discussed how Google leaked AdWords ranking scores, a Google PageRank update and a Sitelink update. We also saw how GoogleBot is crawling less, overall. Court ruled that META keywords are immaterial. Google launched TV ads to every US advertiser. Finally, we chatted about the search controversy ...
- Google Toolbar PageRank Update? Probably a Fluke
I cannot tell you how many times we see threads that are either reporting or questioning if there is a Google PageRank update. We try to document all "real" toolbar PageRank updates here, but often, very often, there are smaller updates or not updates at all, of the PageRank bar, reported in the forums. I figured I highlight one such thread, because Google's JohnMu adds some insight into ...
- Use Universal Search to Leapfrog Local Rankings
Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world â€" metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of smaller towns in the world. Only problem is, Google's local ranking methods seem to particularly prefer specific ...
- Google offers snapshot of VisualRank efforts
Google's new VisualRank technology will bring better and meaningful results for image searches. One of its innovations includes a limited set of facial recognition characteristics.
- Daily Search Forum Recap: May 5, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- Pandia Weekend Wrap-up
The latest search engine news from around the Globe.
- A Search Engine Fairy Tale
I revisited today an older post of mine that talks about paid links and the problems that I have with the way how Google is trying to solve the problem. One of the last comments to the post asked a question, which many professional SEOs probably asked themselves too. I never did, because I am [...]
- Google Sheds More Light On VisualRank
Researchers for Google recently presented a paper on applying the company's PageRank technology to the world of product image search. read more
- It's Hip To Be Link Square
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp . The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and what new tools were out there. It seems all the talk of recession has a lot of SEO/SEM shops budgeting for only ...
- Top 100 Parenting Blogs in the World Accessed on the Desktop
ActiveAccess launched its Beta version of the ParentPower Desktop Application. The ParentPower application -- built with the input of parenting bloggers -- highlights headlines from parenting bloggers and provides quick links to social networks right on the desktop.
- 8+ Ways to Evaluate a Page
Besides the overall domain strength, there are quite a number of ways to evaluate a site page power. Even if that's not your site and you have no access to its internal statistics, you still can find out a bunch about it (eg. its ranking potential and even estimated traffic).
- Are Internal Links Weighted the Same as External Links by Google?
A WebmasterWorld member notes that when he does a link: query for a specific domain, it shows only internal links and not external links -- but it depends on the size of the domain. This behavior is only observed on very large sites versus smaller ones. How come that's the case? Is there an issue of how this data is being gathered and is there extra weight being placed on these links? ...
- 45% of FTSE Companies Do Not Use Visitor Web Site Tracker - StatCounter report
DUBLIN, Ireland----Almost half of FTSE quoted companies do not use a visitor tracker on their web site, according to a report by StatCounter, an Irish headquartered global company which provides free web traffic analysis.
- Cutts: Money The Root Of Spam
The profit motive drives spammers to do anything they can to get their offers in front of an audience, because somewhere out there, someone probably will buy into their scams. read more
- Google lays out plans for VisualRank image search
Google is starting to provide a fuller picture of the work it's undertaking to create a practical tool for image searches.
- Five steps to encourage readers to blog on your website
Commentary: A few moments of advance thought can help determine whether a new blogging tool will enable a vibrant community, or open yet another empty forum.
- SEO Software provides backlink analysis.
Providing search engine optimization, SEO SpyGlass Enterprise can be applied by webmasters and professional SEOs that need to propel sites to top in Google, Yahoo!, and MSN. Program provides user with comprehensive information about competitor, including total number of backlinks, Google PageRank of every backlink, total number of backlinks coming from same IP address, exact anchor texts and ...
- How Much Would You Pay For a Link?
If on-page optimization is the meat of SEO, relevant and quality linking is the bread, butter and dish it is served on. Together, the mix of quality site optimization, targeted inbound linking, press relations, provocative content and social participation can transform a mid-level site into an authority destination within 3 to 6 months, changing the [...]
- ACCM: Better Links For Higher Search Rankings
In the session "Secrets for Getting More and Better Links for Higher Search Rankings," Stephan Spencer founder and president of Netconcepts talked about free tools to use for checking link popularity. read more
- Should You Place Your Site Wide Network Links in an iFrame?
A WebmasterWorld thread has discussion about how one should handle inter-linking a network of sites. You said interlinking a network of sites! In some cases, it make sense to link a property of sites to each other. For example, IAC, which owns Ask.com, also owns TicketMaster.com . If you scroll to the bottom of the site, you can see many of the other internet properties IAC owns. That ...
- Newsletter Subscription
Sign up for our ARN newsletters! The premier provider of daily news to the IT channel, covering business, technology, products, and services. After years of closely guarding the formula for its search algorithms, Google is opening up a little.
- Google sheds light, dimly, on search quality
It's no secret Google cares about search quality, but it is a secret exactly what it does to maintain that quality. Now the company says it'll talk a bit more about it.
- A Deeper Look At Google's Search Quality Efforts
Udi Manber, VP Engineering, Search Quality at Google wrote a fairly long post at the Google Blog on introducing search quality to the public. In short, Udi explains the various teams within the search quality group and explains what each team does. I will highlight below the parts I personally found most interesting: Click to continue reading... ...
- Google looks to be more up front on its search algorithms
The company says that the reason why it's been so secretive is competition. However, at the same time, it realizes questions remain over how it is providing search results.
- Google Opens A Smidgen On Search Quality
Competitive concerns and abusive webmasters prevent Google from delving deeper into the secrets behind its search. read more
- Google Shares Information About Search Quality
Google's Udi Manber, VP of engineering, writes a very informative piece on the Official Google Blog about search quality at Google and the steps they're taking to make sure that Google's search quality is optimal. He explains that it has taken the engineering teams over 1000 man hours to develop without any stopping, and that's because the goal is to "improve the user experience." In this ...
- New Social Media Brings Bizarre Terms and Issues - What's Splog?
New social media has ushered in an array of new terminology, tactics and opportunities for marketers. Wikis, blogs, social networks, RSS, and "engagement" are increasingly common phrases used in today's social marketing conversations. Yet lurking out there is a term marketers don't want to hear -- that of splog.
- Google Opens Up
overmars writes "After years of closely guarding the formula for its search algorithms, Google is opening up a little. The search engine company has kept its search formula a closely guarded secret for two reasons: competition and to prevent abuse, said Udi Manber, Google's vice president of engineering, search quality, in post on the corporate blog. Manber said the blog post is the first part ...
- Can I Be Penalized if I Have Too Many Links on My Homepage?
A Google Groups user is afraid that his PageRank was impacted because of too many links on his homepage. Before you wonder whether there are search engine penalties, think about those links from a usability perspective. Are they helping your visitor or making it difficult for them? PageRank is not the issue here but more about how users are going to benefit. Even if your links are ...
- Apps: Totus Copy, BlogAssist
Totus Copy 1.0 utility for transferring data off of a failing hard drive. OS X has a number of safety features built into it's copy functions, if it detects an I/O error or a stalled read the transfer will fail. OS X also gets file information for all files before it even copies the first one. While these are great functions to prevent further dama...
- Human Hardware: The Subconscious Side of Search
In the last column , we explored some studies that indicate that conscious will might not be the cause of our actions, but instead might be just one of the effects of a motivator still undefined. Conscious will could simply be a feedback mechanism that helps us keep track of our actions and hides the degree of unconscious activity involved in our day to day activities. Conscious will ...
- Weekly Search Buzz Roundup - 05/30/08: Memorial Day, Google Favicon Update & SMX Advanced Next Week
Happy Friday! It's almost June -- can you believe it? Next week, we're heading to SMX Advanced ! This week, we celebrated Memorial Day and observed a lot of interesting search happenings. Memorial Day Monday marked Memorial Day in the states, and most of you had a long weekend. The search industry celebrated Memorial Day with numerous logos -- but Google was noticeably absent. The ...
- Daily Search Forum Recap: June 26, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- SearchDay: When Top Keywords Suddenly Vanish
Today's search engine marketing news and opinion: When Top Keywords Suddenly Vanish; Google PageRank isn't the Same as Ranking in Google; 3 CEOs with 3 Strategies for SEO Success; and more.
- Exclusive: Google Leads People To NoFollow Help Center
Matt Cutts told Mike McDonald of WebProNews about something new from Google: the search advertising company opened a little help center on the topic of nofollows and links. read more
- You&A With Matt Cutts
Session Intro: What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts . As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Danny Sullivan , Editor-in-Chief at Search Engine Land is ...
- Bot Herding
Bot Herding - Search spiders and bots are pretty stupid when the come to your web site. If you don't guide them, they'll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems. This session looks at some advanced techniques in herding bots, when IP delivery can be what hat and how search engines view ...
- Buying Sites for SEO
Buying Sites For SEO - Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared. Moderator: Stephan Spencer, President, Netconcepts Q&A ...
- Blow Your Mind Link Building Techniques
Moderator: Greg Boser, President/CEO, 3 Dog Media Q&A Moderator: Matt McGee, SEO For Hire Greg welcomes the familiar spammers... Rae wont be able to make it last minute, so Todd is sitting in for the Q&A. The panelist introduce themselves. Roger Montti , Founder & Owner, MartiniBuster.com , is up first. Such a tease, they pause due to technical issues, its been at least four ...
- Search Friendly Development
Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include: * Developing a crawlable infrastructure * Considerations when developing rich internet applications (using technologies such as Flash, ...
- Eric Lander's Day One Recap of SMX Advanced in Seattle
As I mentioned last week, my intent wasn't to live blog the events here at SMX Advanced in Seattle. So far that theory holds up to be a good one as each consecutive session draws a bit more from it's predecessor. With the panels having ended for the day, I can't help but [...]
- TopOfBlogs Outranks Competition with Search Engine and User Friendly Directory Service
TopOfBlogs is becoming one of the fastest growing toplist directories on the web by offering valuable services to blog readers and high quality traffic to blog owners.
- Analytics Every SEO Needs To Know
Analytics Every SEO Needs To Know - It's more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Q&A Moderator: Matt McGee, the rockin smallbusinesssem.com dude Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, ...
- Yahoo Directory Lost Its PageRank : Penalty or Not?
Yahoo Directory pages have lost their Google PageRank (Google Toolbar PageRank that is) and are now showing a greyed out PageRank box. Example, the Yahoo Directory page for Entertainment currently has no PageRank : Has the Yahoo Directory lost its PageRank? Being a link building cornerstone of the Internet's solid foundation, I find it highly unlikely [...]
- Yahoo Directory Has No PageRank
Just a few weeks ago, people started noticing that the Yahoo Directory lost Google PageRank. Well, not the home page of the Yahoo Directory, but the inside directory listing pages. The pages that link to your site and, in the past, past PageRank and link juice. I am skimming through the pages, even the pages closest to the top of the directory are showing nothing in terms of Google ...
- Give It Up
This is conference coverage of the Search Marketing Expo Advanced 2008 event. There was an "embargo" on releasing these session notes until this time. Enjoy these outstanding SEO tips. Give It Up! - No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow ...
- Marketing With Articles
Recently a lot of people have been asking me questions about article marketing: what is it and how does it work ? Article marketing is the act of writing short articles, generally 1,000 words or less, and getting them published on the Web or in ezines. Generally you don't get paid for these articles, but the ROI is that you get links from the article to your Web site. Since incoming links ...
- How Do Google's Rankings Work
by Phil Craven When Google arrived on the scene in the late 1990s, they came in with a new idea of how to rank pages.
- AudetteMedia Founder Speaks at Search Marketing Expo in Seattle
AudetteMedia Founder (www.audettemedia.com), Adam Audette, presented at Search Marketing Expo (SMX) Advanced in Seattle on Tuesday on a panel that addressed advanced organic search engine optimization techniques. His discussion focused on reasons why overuse of nofollow, an HTML attribute used to instruct search engines that a hyperlink should not influence the link target's ranking in the ...
- Bad SEO Techniques That Will Hurt Your Google Rankings
What good is a site if no one can find it? That's one of the basic premises behind search engine optimization, or as it is commonly called, SEO. Websites that rank higher in search engine results pages get far more hits than those sites buried several pages back. So ever since the dawn of search [...]
- Weekly Search Buzz Roundup - 06/06/08: SMX Coverage, Google's Logos & Yahoo Trailing Slash Issues
We're back from Seattle! The Third Door Media group did a great job, and we covered 20 sessions! w00tw00t! Get Your SMX Advanced Coverage Here Nineteen sessions are already posted on Search Engine Roundtable for SMX Advanced. The 20th will be posted on July 3rd (because it's under embargo until then). Sorry readers, don't ask me this time around. I won't post it until July 3rd just ...
- Google Says, Yahoo Directory Does Have PageRank
On Thursday, we broke the news that the Yahoo Directory had no PageRank via a WebmasterWorld thread. Matt Cutts of Google quickly commented saying that the Yahoo Directory has a PageRank of 8. Matt was referring to the home page, which we said did have a PR value but not the internal pages. Since then I have been tracking the discussion to find out that Matt added more details to the ...
- Video Recap of Weekly Search Buzz :: June 8, 2008
SMX Advanced was the topic of this week, but included in that was discussion on many other search topics. I chatted about using the Google News first click free program for web search, Google's new SEO documentation and the cloaking debate. I also showed how the Yahoo Directory has no PageRank. Yahoo changes the TOS on the advertiser. Google AdWords phishing email scams are still swarming ...
- No, Advanced SEO Does Not Mean Spamming
Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record -- no, advanced SEO doesn't mean you have to spam. Not in my book. But as SEO has matured, I find myself wondering if the importance of good site ...
- 3 Best Desktop Backlink Checking Tools
Last week I published an overview of web-based backlink checking tools that are great for anchor text analysis. In the post comments Avi offered me an idea to review available desktop solutions. I've been sitting the whole day downloading, installing, testing and uninstalling applications and in the end narrowed my list to only 3 tools [...]
- People in Tech: Jason Devitt, CEO/Co-Founder of Skydeck
Do you remember Vindigo ? Back in 1999, when the Palm Pilot was booming, two young guys quit their trading jobs at the hot NYC hedge fund D. E. Shaw & Co. , with a vision of the future that we are only starting to live today. Jason Devitt and his partner David Joerg dreamed of a mobile phone that was web aware, geo-location aware, and full of useful user generated content, reviews and ...
- Skydeck: Will It Be The First Billion Dollar Social Graph Company?
"...someone is going to build a billion-dollar company around the implicit social graph. And I'm betting on Skydeck." Jason Devitt Welcome to the second installment of our new People in Tech series. In this post we interview Jason Devitt, CEO/Co-Founder of Skydeck . It's a mobile web startup built on the premise that "you ought to be able to manage your cell phone records the same way ...
- SEOmoz Gets Penalized for a URL Ending with .0
SEOmoz's Jane Copland spent months on SEOmoz's 2008 Web 2.0 Awards and I know this because I helped judge the winners. After they ranked well once the awards were announced (and even had a PR7), the PageRank went down seemingly overnight and the website disappeared from the Google index. Completely. After investigating this with Google , it turns out that the problem was that the URL ...
- Video Recap of Weekly Search Buzz :: New Years 2009
In this week's recap, I wish our readers and viewers a happy, healthy and prosperous 2009. Google updated the toolbar PageRank scores, but it seems like the search results both here and internationally were updated also. Live Search is using MSNBOT-Media to crawl JavaScript files. Google got hit with wildcard domain issues. Google Alerts is trigger happy. Google shows a did you mean answer ...
- Did Google's PageRank Penalty Help Publishers?
A WebmasterWorld thread is suggesting that after his site was hit by the PageRank penalty from several months ago, he has been getting more qualified advertisers. Here is what this publisher is saying: I've noticed an increase in quality advertisers since Google de-ranked our resource pages. We used to get tons of advertising requests from sites just for our PR...we also had to refuse ...
- Search Engine Optimization Journal Adds New PageRank ™ Section to Dispel Myths and Educate the Curious about Google ...
Search Engine Optimization Journal, a Brick Marketing blog covering a spectrum of topics on the increasingly important field of Search Engine Optimization, has added a new PageRank™ section to the website, promoting a broader understanding of what PageRank is and its relevance to Internet marketing.
- Domain Strategies for SEO
You're optimizing your Web site. You're working on building links to your Web site. But are you paying attention to your domain name strategy?
- AGORACOM to Make Keynote Investor Relations Speech At the Reverse Merger Conference 2008
NEW YORK, June 17, 2008 -- AGORACOM , North America's largest Small-Cap Investor Relations Firm and small-cap investment community, has once again been selected to make the keynote investor relations presentation at the Reverse Merger Conference 2008.
- 5+ FireFox Extentions To Explore Backlinks
I have recently covered a number of topics on backlink analysis, so make sure you haven't missed anything: Tools to explore backlinks anchor text; Advanced link: operator to explore your competitor's backlinks (in Yahoo); Analyzing your competitor's backlinking strategies. Today I am going to add a few useful FireFox plugins that can also be very helpful for exploring [...]
- Attend SMX Local & Mobile To Leave The PageRank Pack Behind!
As I watch search marketers often continue to obsess about things like PageRank , I wanted to do a personal post / wake-up call related to our SMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all the buzz that goes on around link building, link baiting, PageRank sculpting and so on, too many people are overlooking the new and ...
- The Art of Google PageRank Sculpting & Five Sculpting Tips
Michael Gray delivered an excellent presentation as part of the Bot Herding panel at SMX Advanced 2008. His discussion focused on the topic of PageRank sculpting, and more specifically - how important it should be on your list of priorities as an SEO. Agreeing with much of Michael Gray's thoughts on the topic may make [...]
- Recording & Coverage of Google's Second Live Chat Session
The second Google webmaster live chat event is now over. I love these things and I wanted to make sure that you all can listen to what took place, just in case you missed it. The agenda went as follows: INTRO: A quick hello from some of your favorite Help Group Guides John Mueller talked about personalized search. Maile Ohye talked about case sensitivity Jonathan Simon talked about ...
- Stout Performance by Firefox 3 Confirmed by StatCounter
The Mozilla Firefox Guinness Book of World Records attempt has been a major success in encouraging users to download Firefox 3 according to analysis conducted by StatCounter, which provides free website traffic analysis.
- SearchCap: The Day In Search, June 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Adds Privacy Link To Home Page, Hopes People Care Google recently came under fire for not providing a link to its privacy policy right from its home page, as Yahoo and Microsoft do. Ask.com, apparently hoping to ride the issue to some ...
- SocialMedia to unveil 'friendship ranks'
The start-up's tech works like Google's PageRank for Web sites, but it aims to tap your friendships to spread "social banner" display ads.
- Why Social News Sites Must Implement Social Search
Social news sites such as Digg , Propeller , Reddit , StumbleUpon , where the community decides what content is worthy and what content isn't, are powerful enough to drive tens of thousands of visitors to some lucky content producers, and thus have become an incredibly valuable marketing platform. One good day on any of these sites can get you more than 60,000 visitors in less than 24 ...
- Does Google Conduct Minor Toolbar PageRank Updates Between Major Updates?
A WebmasterWorld thread asks a question most people who participate in search forums ask themselves. Does Google, on occasion, update the toolbar PageRank score of a particular web site between the major and mass toolbar PageRank updates we report? Why do we ask this question? Well, if you visit enough forums, you are bound to see a thread or five with the title, "PageRank Update." These ...
- Blogger completely deleted from BoingBoing archives [Blogging For Dollars]
Violet Blue, a popular local blogger, columnist, sex educator and contributor to Gawker Media's smutty sister Fleshbot, seems to have rubbed someone at BoingBoing the wrong way. She discovered that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
- Google Moves Crawl Stats Charts to Statistics Section in Webmaster Tools
A WebmasterWorld thread reports that Google has made a small change to the location where you can find your crawl rate charts. In the past, as I described on May 2nd , Google placed the crawl stats under the "Tools" and "Set crawl rate." None of us thought that was the most logical place for the chart. So Google has moved the chart into the "Statistics" section under the "crawl stats" ...
- Rumor: Microsoft to Acquire Powerset for $100 Million
Venturebeat reports that Microsoft might be close to acquiring the San Francisco based semantic search engine Powerset for about $100 Million. No announcement has been made yet by either party. We contacted Microsoft, but did not get an answer beyond "Microsoft does not comment on rumors or speculation." We will update this post once we receive more information. Rumors about ...
- Ann Handley: Everyone Else Is Taller, Better-Looking, Smarter, Cooler, and Has a Better Backhand
When you are prone to measuring yourself against others, like I am, and when you both work and live out chunks of your life online,...
- Service Channels
RAGE Software announced today the immediate availability of Domainer 1.8, a major update to the domain tracking and search engine optimization tool for Mac OS X.
- A Beginners Guide To Link Building
Link building is an essential ingredient in ranking your website highly on the major search engines. read more
- Leaked Screen Shots Of Mythical Digg Recommendation Engine
Update: Overview videos of the new service and a white paper are here. Digg has been talking up a new Recommendation Engine that intelligently suggests new stories to users for almost a year. Well, a source says that the company will launch it soon, probably this week. We have some details and a couple of leaked [...]
- Adobe Makes Webs Flash Crawl
Flash content on the Web may be slow-loading and occasionally nonintuitive, but at least now it's searchable. Adobe has conceived of a way for search engines to index Flash content, even pre-existing Flash content, without the need for developer intervention.
- Could Social Media See the End of Google's PageRank?
One of my favorite bloggers; Alexander van Elsas, has been penning a series of posts having to do with Social Media and People. Today he wrote something that sparked a lightbulb: Instead, having instant access to information will drive a need for knowledge. A deeper understanding of the inner workings. And where is this knowledge to [...]
- Microsoft searches for meaning with Powerset buy
Beats Google. Semantically speaking The rumors were true. Microsoft is buying Powerset, the San Francisco-based semantic search startup.…
- Pagination and Duplicate Content Issues
Very often with large dynamic sites webmasters just can't do without pagination. Apart from usability here they come across another serious issue: duplicate content. The thing is that all pages normally have identical titles and meta description and while some SEOs think it's not an issue at all (as search engines “don't see identical titles as [...]
- Is Your Home Page's Google PageRank Less Than Your Inner Pages PageRank?
A Cre8asite Forums thread has a member who is a bit concerned that the page listed in his Google Webmaster Tools , crawl stats section for "highest PageRank" is not his home page. Instead, an internal page is listed as having the highest PageRank on his site. Googler, JohnMu, replied to this webmaster saying that this isn't all that bad. In fact, John said, "I think it's great to see ...
- Daily Search Forum Recap: July 11, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- 63 Proven Ways a Search Engine Marketing DIYer Can Drive More Targeted Traffic to Their Website
DUBLIN, Ireland----Research and Markets has announced the addition of the "63 Proven, Low Cost Ways a Search Engine Marketing Do-It-Yourselfer Can Drive More Targeted Traffic to Their Website" report to their offering.
- The key to an open, transparent malware filtering system
* Ryan Naraine is on vacation. Guest editorial by Max Weinstein It's no secret that Web sites have become a medium of choice for delivering malware and soliciting personal information for criminal use. One increasingly popular approach to addressing this problem is warning...
- Google Confirms NewsDay.com Received PageRank Penalty for Selling Links
The incredibly popular NewsDay.com was at a PageRank of five recently, and Google specifically confirmed that NewsDay received this PageRank penalty due to "selling links that pass PageRank." But when I look at the Google Toolbar now at www.newsday.com, it shows a PageRank of 8, not a PageRank of 5. On June 8th, the webmaster reported the PageRank penalty in a thread at Google Groups , ...
- NewsDay.com Penalized for Selling Crap Links
If you're going to openly sell crap links on the footer of your site to Mesothelioma Lawyers, Ticket Scalpers, Personal Injury Law Firms and other blatant spam related and irrelevant sites (sites which are not relevant to your own), Google is going to find you out and probably penalize you. Such is the case of NewsDay.com, [...]
- Why Do People Nofollow Unimportant Pages?
Earlier this year, we discussed the possibility of page sculpting or siloing where you point your link juice to the more important pages and nofollow the less important pages. A month after the original post came out, we looked into the possible penalties for controlling that link juice . The issue is being revisited again on WebmasterWorld . Why do people nofollow their unimportant ...
- Google Slapped Newsday For Link Selling
New York City publication Newsday saw its PageRank drop from 8 to 5 after Google took offense at the paper's linking practice. read more
- SEO For Semantic Search Engines
A new generation of search engines are starting to become publicly available and so it's time to start thinking about how they will affect SEO efforts. The new search engines I'm talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). Behind the scenes, these search engines try to ...
- Google Penalizes Newsday.com For Selling Links
According to Search Engine Roundtable , a popular media website Newsday.com , has been hit hard in terms of PageRank, as Google has specified that the website in question has been penalized for selling links that pass PageRank and for violating read more
- Desperation at SezWho? Partners with Izea, Entrecard, and Creative Weblogging
In a slew of press releases today, the commenting and profile company SezWho has announced partnerships with social marketing company Izea, blog widget advertising network Entrecard, and blog network Creative Weblogging. SezWho is under a lot of stress from Disqus and Intense Debate and this round of partnerships with relatively small and, in the case of Izea, dodgy companies makes ...
- Google and the Real Search for Meaning on the Web
Google has been publishing a series of posts about how its search engine works, such as this one from Amit Singhal, one of the key scientists in its search quality group.
- Top 15 Green Social Networks Ranked in Special Report
SRB Marketing today announced a new, special report titled Green Social Networks. The only one of its kind, the report identifies over 50 total green social networks, ranks the top 15, offers an overview of social networking, and provides tips on using green social networks. The report helps businesses, governments and nonprofits to use social networks most effectively to reach environmentally- ...
- Picture Leak: O2's Security Through Obscurity Can't Stop Google
InformationWeek - Some O2 customers' private photos taken with their mobile phones are publicly accessible online.
- Eric Jackson Launches 'Yahoo! Plan B' Investor Community On AGORACOM
TORONTO and NAPLES, Fla., July 21, 2008 -- Eric Jackson, Founder of Ironfire Capital and activist investor, is pleased to announce the launch of a Yahoo! shareholder community for the purposes of amalgamating and communicating with all current and future pledged Yahoo! shareholders in one location at http://www.agoracom.com/ir/YHOO.
- Google PageRank Patent May Go Poof
New criteria for restricting the scope of what the US Patent Office considers patent-worthy poses a threat to numerous software patents, including Google's famed PageRank. read more
- Google Penalties and Building Trust : Ongoing SEO Task?
Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our Google Toolbar PageRank was). In addition to Google PageRank penalties, there are all kinds of reasons to get penalized by Google which range from building too many obvious spam links [...]
- The Link Building Kiss of Death
If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I consider to be one of the tragic mistakes that even sophisticated link builders often make when contacting a site to request a review/link: ...
- Will Software Patents
It's fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed by courts (though not yet the US Supreme Court) could effectively eliminate software patents. Click to continue ...
- Google Announces PageRank Update - Thank You
Google's Matt Cutts announced Google is pushing out "new toolbar PageRank values," over the course of the "next few days." Yes, I keep saying toolbar PageRank is really all that not important. You can read my thoughts on that over here , but I honestly think this toolbar PageRank update is the most important one ever. Why? Matt Cutts said , and I quote: I figured the SEO industry ...
- Microsoft tries to one-up Google PageRank
Google's search engine fame came in part from its algorithm that rates Web pages based on links from other pages. Microsoft thinks people provide a better ranking method.
- Researchers borrow from Google PageRank for network defense service
Using a link analysis algorithm similar to Google PageRank, researchers at the SANS Institute and SRI International have created a new Internet network defense service that completely revamps the way network blacklists are formulated and distributed. The service, called Highly Predictive Blacklisting (.pdf), will be unveiled next...
- Will Stricter Laws Regarding Software Patents Nullify Search Algorithms and Google PageRank?
Greg Sterling shares a blog post from the Patent Law Blog that says that "the Patent and Trademark Office has now made clear that its newly developed position on patentable subject matter will invalidate many and perhaps most software patents, including pioneering patent claims to such innovators as Google, Inc." Does this mean that PageRank and search algorithms are going to be dissolved ...
- Cutts: Look For New Toolbar PageRanks Soon
Users of the Google Toolbar will see updated PageRank values for websites become available over the next few days. read more
- Researchers Create Highly Predictive Blacklists
Grablets writes "Using a link analysis algorithm similar to Google PageRank, researchers at the SANS Institute and SRI International have created a new Internet network defense service that rethinks the way network blacklists are formulated and distributed. The service, called Highly Predictive Blacklisting, exploits the relationships between networks that have been attacked by similar Internet ...
- News to know: DNS flaw; Amazon; Microsoft shakeup; Facebook
Notable headlines: Ryan Naraine: Researchers borrow from Google PageRank for network defense service Attack code published for DNS flaw Nate McFeters: |)ruid and HD Moore release part 2 of DNS exploit 'Spam King' escapes from federal prison iPhone vulnerable to phishing,...
- Is Knol A Fast-Track To High Google Placement?
Well-respected search pundit Danny Sullivan put the newly-launched Google Knol to the test, to see if contributed pages found their way into a top-ten placement in Google's search results. read more
- Google Updates Toolbar PageRank For New Years
Some webmasters are celebrating, others not so much, as Google closes out 2008 with another toolbar PageRank update â€" the first one since September. Google's Matt Cutts confirmed the update via Twitter late last night.
- Microsoft Goes After Google's PageRank With BrowseRank
Microsoft tries to one-up Google PageRank from News.com reports on a research paper from Microsoft named "BrowseRank: Letting Web Users Vote for Page Importance ( PDF ). The paper describes the downside of Google's PageRank algorithm and describes how Microsoft's "BrowseRank" algorithm fills in the holes. BrowseRank uses browsing behavior, such as analyzing a user's web browsing history for ...
- Google Toolbar PageRank Update Coming
Yesterday, Google's Matt Cutts announced on his blog that a new Google Toolbar PageRank update is on the way, and thatas part of the PageRank update, Google will be expiring some of the older [PageRank] penalities on websites. Good news for sites which were hit with a PageRank penalty last year? In the comments (all [...]
- Microsoft's Answer To Google's PageRank Algorithm: Less Privacy?
BrowseRank, Microsoft claims, can deliver better search results by measuring user behavior, including where users go and the amount of time they remain at those pages.
- Microsoft Challenges Google's PageRank Technology
Microsoft engineers, in collaboration with researchers at several Asian institutions, have proposed a new method for improving upon the Web page rankings produced by today's search engine requests. Called BrowseRank, the new approach adds a human factor to the process by weighing how people actually use the Internet, the collaborators reported in a paper recently presented before the Special ...
- Microsoft BrowserRank versus Google PageRank
Ah, those Microsofties just won't accept Google's rule. A research paper delivered at a conference in Singapore this week, highlights Microsoft Asia Research's alternative to Google's PageRank algorithm, BrowserRank. The new process, in theory, ranks sites based on their usage, and user behavior patterns. Google's algorithmic stew for rankings remains a great mystery, and an ever changing set of ...
- PageRank-like algorithm creates predictive malware blacklist
Researchers find that malware attacks have a clustering that mimics the pattern of links among web pages that's used by search algorithms. Using firewall logs, the researchers crafted a predictive blacklist that's tailored to specific servers. Read More...
- What Kinds of Changes Were Made to Google PageRank?
In May, we blogged about Google VP of Engineering Udi Manber's post where he introduced search quality. In the same post, he says that Google has "made significant changes to the PageRank algorithm in January." Last week, Matt Cutts told us that we're in the midst of a PageRank update , and now forum members are wondering what kinds of changes were made to the PR algorithm. In a ...
- Google PageRank Update : How Did July's Update Affect your PageRank?
Google's Matt Cutts issued the announcement that Google [Toolbar] PageRank was going through an update over the weekend, and it seems that the rollout of the update began Friday night or yesterday, with the PageRank of some sites rising in value and others dropping. Sure, Toolbar PageRank is not a valid indicator of everything that goes [...]
- Google Recalculates Trillions of Links & PageRank Several Times Per Day
Google pushes out toolbar PageRank updates every 3 months or so. The most recent one was over the weekend , which helped generate some buzz. But the reality is, what Google shows as PageRank in the toolbar is way out of date. How do we know? The Google Blog wrote Friday, We knew the web was big... , which talks about how big the web is. Google said they have "processed" 1 trillion unique ...
- BrowseRank The Next PageRank, Says Microsoft
It shouldn???t be the links that come in, but the time spent browsing a relevant page, that should help determine where a page ranks for a given query. read more
- SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Today's search engine marketing news and opinion: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy; The Local Advertiser of Today and Tomorrow; Microsoft's BrowseRank Aims for Better Results than PageRank; and more.
- Weekly SearchBuzz RoundUp - 08/01/2008: WWW's Birthday, Live Search Redesigned, and Cuil Reviewed/Examined
Can you all believe it's August already? We're almost done with summer! Whoa! But don't get too disappointed. There is still Search Engine Strategies San Jose (which I sadly won't be able to attend) for your summer festivities. (Be sure to save me a Google Dance T-Shirt! Women's XL please or a Men's M!) WWW Birthday Today, if you pulled up Search Engine Roundtable directly (and not ...
- Google Webmaster Video : Matt Cutts Reading SEJ on iPhone
The Google Webmaster Central Blog posted a YouTube Video of the day in the life of the Google Webmaster Support team. It's a really cool account of the daily routine of the different members of the Google Webmaster Central team. Just when I thought the video couldn't get any cooler, Matt Cutts whips out his [...]
- Researchers reveal new blacklisting method
Highly predictive blacklisting produces custom lists that researchers say provide more effective threat intelligence.
- How To Get New Web Sites To Rank Quickly
What is the difference between an unremarkable no value add thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank. As they aged they got trusted more, and some of those top rankings lead to many self-reinforcing links . If your site is brand new and ...
- Quantum Mechanics Accelerates PageRank
Google PageRank (PR) is apparently an important measure of a website's worth, how the Google algorithm actually calculates PR is open to debate and how it impacts on a particular website varies. Now, physicists have turned to quantum mechanics to help them figure out a Schroedinger type pagerank equation for search engines.
- SearchDay: Has Mobile Local Search Finally Arrived?
Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more.
- John Naughton: The Google Killer engine has arrived ... er, no it hasn't
John Naughton: Cuil delivers a ragbag of hits and with no obvious rationale behind its rankings
- Google tool identifies linchpin species
Search system predicts what prey are needed to keep an ecosystem working.
- Search engines could be lubricated by quantum maths
Google's algorithm for ranking web pages could benefit from quantum shortcuts derived from the Schrödinger equation (full text available to subscribers)
- SearchDay: Awesome Ad Groups: Small is Good
Today's search engine marketing news and opinion: Awesome Ad Groups: Small is Good; After the Yahoo Shareholder Meeting; Google Translate Goes Live with Human Translators; and more.
- How Much Might Your Website Be Worth?
Whether you want to sell your website or you are just willing to know how much you have potentially earned so far, you might be curious to know how much your website is currently worth. Like with selling a business, trying to determine your website price is really hard to do: so many factors might [...]
- Twitter Denies Definite Limits On Following
It's probably not a safe assumption that there's a limit on the number of people one can actually follow on Twitter. After all, it's possible someone has no life to prevent them being able to monitor a stream of thousands. Hey, if people actually camped out or bought scalped tickets to see "The Dark Knight" instead of just waiting 12 hours, then it's possible to justify almost anything. ...
- Top 15 Website Design Tips
Developing a new website takes a great deal of time and patience. It is also important that your content be presented in both a readable and easily accessible way, not just for the benefit of your visitors but to search engines too. To this end Host-Review has created a list of fifteen tips that could help your finished site stand out from the crowd.
- Reasons Why Google Likes Spam : Google & Spam's Love Hate Relationship
Google likes spam. Sounds surprising? Well, actually it does! Of all the spam that is generated, Google seems quite comfortable with 5% of the lot. Now we all know that spam is bad, right? Wikipedia says, “In the last few years, and due to the advent of the Google AdSense Web advertising program, scraper [...]
- How Do We Determine Authority for Link Building?
Michael Gray writes an interesting post about that teaching advanced link building and PageRank will never die . In the article, he explains that everyone who learns about optimization techniques are at different levels; some are more advanced and may consider topics to be basic. Now what happens if you recommend link building tactics from an "authoritative" site? By whose metric? If you apply ...
- Human Hardware: Searching With The Basal Ganglia
In the last column , we explored how navigation can become a habit. Ann Graybiel's work shows how regular paths become etched in our basal ganglia, limiting the need for conscious interaction. When we do something enough and the situation seems familiar, we can cruise through on autopilot, saving our prefrontal cortex for more urgent demands. This is how you can drive home from work and ...
- Daily Search Forum Recap: August 26, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- Key Takeaways From SMX Advanced For In-House SEMs
Perhaps for the first time ever I'm guilty of being slack. Either that or I've been seriously buried (a condition I'm sure most in-house SEMs are quite familiar with). Although there was some great live blogging of SMX Advanced, nobody to my knowledge summarized key takeaways for in-house search marketers. So here are what I consider the most compelling topics discussed at SMX Advanced ...
- BBC finally experiments with in-text 'links'
The BBCÂ is experimenting with the idea of linking out to external sources from within the body text of its news articles, in a trial which will last for four weeks. Obviously this is a good idea, though why it has taken a decade for the BBCÂ to roll out a 'trial' is anybody's guess (though it won't have done any harm to The Beeb's own Pagerank). However, the way it is going about this ...
- Optimizing Google OneBox and Yahoo! Shortcut Local Listings
If you have a site you want to optimize for local searches, you generally want the site to appear in the web search local listing (Google Onebox or Yahoo! shortcut). Creating a page for your local listing could be a determining factor in your listing's appearance. Below, an easy four step guide to creating a great, complementary page for your local listing. Click to continue reading... ...
- Wordcamp 2008
In the quiet flats of University of California San Francisco Mission Bay campus, bloggers, thinkers, journalists, developers, and inventors melt together for a full day of lectures and learning. The goal of Wordcamp 2008 is to figure out the future of publishing on the web. ...
- Google PageRank Update Observed
Just a few days ago, forum members across multiple forums started observing a new Google PageRank update. Forum members believe that Google is lifting PageRank penalties on sites that sold links, but I beg to differ. It looks like a PR penalty lifting. At least this happened to one of my sites which sold links. No change on my white hat sites. (Maybe that guy was just lucky.) Others ...
- FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on major search engines such as Google," as the FindLaw email said, the legal industry was ...
- SearchCap: The Day In Search, August 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FindLaw Hit By Long Arm Of The Google Law Over Paid Links Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to ...
- How to File a Google Reconsideration Request
Filing Google reconsideration request is the last resort for webmasters to recover their penalized sites. There are no guarantees it will help and hence plenty of rumors and speculations exist as to how it should be filed and what to expect. 1. Don't rush to submit a reconsideration request - if you haven't done anything wrong, [...]
- Eric Enge Interviews Maile Ohye of the Google Webmaster Central Team
Eric Enge interviewed Googler Maile Ohye relatively recently and provided an interesting summary of the interview on his blog. In the interview, Maile talks about the WebmasterTools API (especially with regards to extracting link data), using sitemaps for discovery, spam reports, paid links and PageRank, Flash indexing, and geographic targeting. Of particular importance to forum members was ...
- SEO Software offers backlink analysis.
Designed for webmasters and SEOs, SEO SpyGlass 3.3.2 gathers all possible information about competitors' websites, telling users why they rank well in search engines. Program can discover number of inbound links competitor has, Google PR and Alexa rank values of each incoming link, total number of PageRank 0 to 10 backlinks, exact anchor texts used by competitors, and number of links competitors ...
- 5 Tools to Visualize Page Outlinking Tactics
I love playing with visualizing tools because they allow to see what you might have missed exploring a table or a graph. This time I have compiled the list of tools that show various outlinking tactics and characteristics. 1. SearchStatus or SEOquake FireFox extensions both visualize on-page nofollow attribute usage by highlighting (or striking through) links [...]
- Social Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008 , I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring ...
- Video Recap of Weekly Search Buzz :: August 31, 2008
I was in Boston for a bit this week, I have some pictures in the video. Google Suggest is now the defaul behavior on Google.com but how does that impact SEMs? Google AdWords make the quality score, more real time. Google might be paying less attention to anchor text? Was there a PageRank update? Yahoo started indenting search results. Yahoo Site Explorer is testing a new look and ...
- I gave at the office...
I admit it, I'm rich, maybe not in money, but when it comes to Google PageRank, my site ranks better than 70% of the sites out there. If I had...
- Explaining Social Media`s Friendship Ranks
Social advertising network Social Media thinks it has found a way to make online advertising more effective and less offensive by making it social. It may be doing exactly the opposite. Keep reading to find out more.... Software Development Cheap Software Development. Compare Prices & Types Online!
- Some Hotel Site Designers, Don't Know… What They Don't Know | By Neil Salerno
As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, it is shocking to see the over-priced fees that they are charging to design sites which do not follow acceptable search optimization guidelines or essential hotel sales principles.
- Open-source Google Chrome browser based on Webkit
Google this weekend accidentaly leaked details -- via an online comic book -- on its upcoming cross-platform open-source browser: Google Chrome -- which it claims will deliver a streamlined and improved interface along with performance improvements and security enhancements; the new browser is based on both Apple's Webkit, the core of the Safari browser, and Firefox, the rapidly growing ...
- Daily Search Forum Recap: September 29, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- Issue 107 - 31st August - 28th September
In a time of financial upheaval, when recruitment consultants are under continuing pressure to meet and exceed targets, they want the most direct and reliable route to attracting fresh, talented candidates for their clients.
- Does Chrome Signal The Removal of Google's PageRank Indicator?
Google's web browser, Chrome , launched two days ago and it was missing one major feature that SEOs took notice of. That feature is the PageRank indicator found in the Google Toolbar. But why is it missing? Is it just a feature that may be coming in the future or was this intentionally left out? This is the question on the mind of some DigitalPoint Forums members and it has been asked at ...
- Search Month: August 2008 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here . Below, news about Search Engine Land itself, then our 10 most popular stories from August 2008, then a major story for various search topics along with other stories related to those topics covered during August. Click to continue reading... ...
- Chrome Grabs 1% of Global Browser Market in First Day - StatCounter
NEW YORK----Google's new browser Chrome has taken 1% of the global browser market within a day of launch according to analysis conducted by web traffic analysis company, StatCounter. “This is a phenomenal performance,” commented Aodhan Cullen of StatCounter which is a rival to Google on website analytics. “This is war on Microsoft but the big loser could be Firefox.”
- 20 fun facts about Google's earliest days
Here are 20 things you may not have known about Google's beginnings.
- 20 things you may not have known about Google
Here are 20 facts about Google dating back to their earliest days.
- Google reigns as the world's most powerful 10-year-old
Success was hardly assured for two Stanford University graduate students and their nascent search engine, operated from a couple of cramped dorm rooms and burdened with a goofy name. But their brainchild, Google, incorporated 10 years ago, has blossomed into one of the world's most valuable businesses.
- Welcome to planet Google
Environment, science & technology: Google changed the world - and its new internet browser could do it again, writes Richard Wray
- Ten tomorrow! Google celebrates birthday with plan to sink Microsoft
As Google prepares to blow out the 10 candles on top of its birthday cake this Sunday, founders Larry Page and Sergey Brin can be forgiven for cracking a wry smile as they reflect upon the fire they have just lit under Microsoft. The conflagration that has the creator of Windows running for the fire extinguisher was caused by Google's launch of its own internet browser. The arrival of Chrome, ...
- Google still innovating on 10th anniversary
Success was hardly assured for two Stanford University graduate students and their nascent search engine, operated from a couple of cramped dorm rooms and burdened with a goofy name. But their brainchild, Google, incorporated 10 years ago today, has blossomed...
- Google at 10, in fear of youth!
Google is 10 years old this weekend (the exact date is debated). In those years the search engine has developed from a search tool only known to geeks to a multinational giant.
- Media business: Happy birthday, Google - now you can take on the world, says John Naughton
John Naughton: The search giant has thrown down the gauntlet to Microsoft with the launch of Chrome
- Want top search results? Tread carefully
In the business of promoting Web sites to top search results, some push limits to find what tricks are allowed. But there's evidence the trade is getting more respectable.
- Search Engine Gaming, Lack of Standards Hurting Google Say Analysts
Search giant ponders what to do about sites trying to push links...
- Cutts Denies Pressuring Twitter Nofollow
Matt Cutts says his pinging of Twitter cofounder Evan Williams about nofollowing Twitter bio links was more of a heads-up than an imperative straight from the Googleplex. read more
- Infovell's 'research engine' finds deep Web pages that Google, Yahoo miss
According to a study by the University of California at Berkeley, traditional search engines such as Google and Yahoo index only about 0.2% of the Internet. The remaining 99.8%, known as the "deep Web," is a vast body of public and subscription-based information that traditional search engines can't access.
- Expert System: Taking a poke at Google's eye
UK: Expert System, a company that started out by making language software for Microsoft's spell check software in the late 1980s, is one of several vendors poking their fingers in the eye of Google's keyword search by applying semantic search technology to disambiguate search queries and web text in order to increase the precision and relevancy of results.
- Ars on Google at 10 years old
Three Ars Technica editors, Ken Fisher, Jon Stokes, and Ryan Paul, reflect on ten years of Google. Read More...
- TC50: Scoble Declares That VideoSurf “Doesn't Suck”
Video search is an unsolved problem. VideoSurf applies hardcore computer vision technology to this problem and finds relevant results beyond what may already be available to text-based search methods. In the demo at TechCrunch50, the startup showed how you might want to search for a scene in the show Entourage. You can drill down to the show, and then are presented with thumbnails of all of ...
- Companies told to increase exposure via search engine
MANILA, Philippines - Companies should focus on making their Web sites more visible in online search engine results to increase product exposure and sales."
- Editorial: Google's journey
The $19 billion search giant Google is just ten years old , but it has outclassed its competitors â€" namely Microsoft and Yahoo! â€" in the online world.
- Corporate News: Companies told to increase exposure via search engine results
COMPANIES SHOULD focus on making their Web sites more visible in online search engine results to increase product exposure and sales."
- Google and the SEO Benefits of Affiliate Tracking Links
Brian Klais wrote in June, 2008 in his post “Amazon's Secret to Dominating SERP Results” at the Natural Search Blog about how Amazon.com leverages the inbound links of their vast number of affiliates for their organic SEO advantage by 301-redirecting BOTs for the URLs that include the affiliate tracking code to the single primary URL of [...]
- Google Not Sure About Giving Users a Voice in Search
Google is still mulling whether to give search users features to influence directly how results are ranked and evaluated.
- Complement the Brand's Efforts and Capture Local Internet Revenue Opportunities | By Max Starkov and Mariana Mechoso
The climate of the current economic environment is forcing franchised hotels to become more involved in their brand's marketing strategies and seek untapped, low-cost Internet revenue opportunities. In the first half of 2008, occupancy rates in North America fell by 2.4%; in Europe by 1.3% and in the Asia Pacific by 3.9%, compared to the same period a year ago (Smith Travel Research). ...
- Blogosphere Tries Findlaw for Link Sales
The legal blogosphere is abuzz in considering whether Findlaw gamed the Google search system by allegedly selling Internet links to boost traffic to law firm Web pages and the companies that market to them in a way that violated Google's Web search rules.
- Legal Blogosphere Buzzes Over FindLaw's Woes
The legal blogosphere is abuzz in considering whether Findlaw was at fault in gaming the Google search system by allegedly selling Internet links to boost traffic to law firm Web pages and the companies that market to them in a way that violated Google's Web search rules.
- Google: ten years of creating history
BANGALORE, INDIA: When Larry Page and Sergey Brin, two university peers, joined hand to launch their dream search engine, they would not have thought that they were setting their feet on a path of revolution that would change our concept of surfing the Net, searching the Web and much more.
- Google re-considers allowing users to alter results
'Fun' experiment may not go live Google has announced that it may not roll-out a function that allows users to re-rank and remove results displayed in the search engine.The function, currently being tested by the search engine, sees buttons positioned next to result links that can be used to move the results up and down, as well as remove them from view and append comments to them. ...
- Top Search Engine Marketing Tools
The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with... read more
- How Social Media Can Help Your PR Efforts
The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more ...
- Rumor: Dmoz Selling To BOTW
Jeremy Schoemaker, of the popular Shoemoney blog, posted that the owners of Best of the Web Directory are in talks to buy Dmoz from AOL and that a "deal could be reached fairly soon." read more
- Google uncertain on whether to give users a voice in search
Debating the human touch. Google is still debating the merits of an experiment that allowed users to re-rank and remove search engine results and comment on them.Â
- Web Science: Studying the Internet to Protect Our Future
Since the World Wide Web blossomed in the mid-1990s, it has exploded to more than 15 billion pages that touch almost all aspects of modern life. Today more and more people's jobs depend on the Web. Media, banking and health care are being revolutionized by it. And governments are even considering how to run their countries with it. Little appreciated, however, is the fact that the Web is more ...
- Welcome to Web 3.0: Semantic Searches
A new breed of semantic search technology will upset the ubiquitous but often inaccurate keyword method, analysts say.
- Google Co-Founder or Desperate Man?
Some guy is claiming to be the third founder of Google. Hubert Chang has released a video in which he talks about helping Sergey Brin and Larry Page come up with PageRank, Google's business model, and even the name "Google" back in 1997, but chose to pursue his Ph.D at NYU rather than attach his name to the Google project. Listen to what Chang has to say: read more
- Larry, Sergey, and Hubert? NYU grad claims he invented Google [Googletards]
Google's tenth anniversary seems to have tweaked Hubert Chang into posting this video. He claims to have co-invented Google's PageRank formula, business model and more along with Sergey Brin and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
- Ten Years Later, A “Third” Google Founder Comes Out Of The Woodwork
Just as Google is celebrating its 10th anniversary, a man claiming to be the "third" founder of Google has come out to stake his claim to history. In the video above, a man calling himself Hubert Chang claims that as an NYU Ph.D student in 1997 he was introduced to Google founders Larry Page and Sergey Brin by Stanford professor Rajeev Motwani. He then helped the two come up with ...
- GreenLivingIdeas.com and Carlisle Extend and Expand Web-Based Green Building Education Center
Green web authority GreenLivingIdeas.com and flooring industry leader Carlisle Wide Plank Floors announce the extension of their joint education partnership and Carlisle's exclusive sponsorship of the site's Eco Friendly Flooring section.
- Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!?
Chang claims that he collaborated on Google's original PageRank algorithm and should be recognized as a company founder.
- Is There a Third Google Co-Founder?
A couple days ago TechCrunch reported that a man named Hubert Chang claimed to be the third co-founder of Google. Yes, not just Larry and Sergey, but now, Larry, Sergey and Hubert (has a ring to it). Here is Hubert's video: Google truth, the truth of Google's birth from googletruth on Vimeo . Both Google and Stanford professor Rajeev Motwani has denied that he ...
- Yahoo Search Update & Google Toolbar PageRank Update
Search Engine Roundtable reports based on a WebmasterWorld thread that Yahoo Search is undergoing an update. Several webmasters have noticed significant changes in the Yahoo Search results. We do not have confirmation from Yahoo on this update, while the last Yahoo update was the first week of this month. Also, over the weekend we have reports of a Google Toolbar PageRank update. We ...
- Google Rosh Hashanah 5769 PageRank Update
Over the weekend, Google updated the toolbar PageRank values. In fact, Matt Cutts of Google basically confirmed the update before it happened, saying: I wouldn't be surprised if new PageRanks started showing up this weekend or so. I figured, since the Jewish new year, Rosh Hashanah is tonight, let's name it the Rosh Hashanah 5769 PageRank Update. 5769 is the year, like it is 2008 now in ...
- Microsoft Unveils BrowseRank, Google Feels a Draft
Microsoft recently unveiled the details of BrowseRank its new browsing algorithm meant to compete with and eventually outperform Google s PageRank. Instead of measuring the links to and from a specific page BrowseRank calculates how often users visit the site and for how long. Microsoft feels this will give Internet users and not web developers more control over page relevancy thus leading to a ...
- Use a user stylesheet to tell you more about SEO opportunities
I found this article today on using a user stylesheet to assist you with SEO. It does two things: it numbers search results in several search engine tools (Google, Yahoo!,...
- Conversation With An Idiot Link Broker
Debate continues about Google's war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don't really want the world to know you're doing it. And if you're [...]
- SearchCap: The Day In Search, September 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Position Bidding Wastes Money It's remarkable that in 2008 there are still many bidding systems in use by SEMs and in-house PPC managers dedicated to "finding the right position" for each keyword. These position crawling systems guarantee ...
- How to Know if You Should Fire Your Social Media Consultant
Disclosure: I've been a tech guy for much longer than I've been involved in marketing. I've been building things, and acting as a consumer far longer than I've been the person connecting those two groups. That's turned into an advantage as I begin to help with more PR campaigns. I've been able to sniff out the trouble before it happens, avoiding the need to do damage control later. If your ...
- Making social networks profitable
Google's new approach could offer advertisers coveted online communities.
- Making Sense Of Google's New Dynamic URL Recommendations
Google's recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that [...] ...
- Google may search and rank people
GOOGLE could soon apply its web ranking technology to people's profiles on social networking sites.
- Google could apply search formula to people
GOOGLE could measure how popular you are on social networks in order to put ads on your profile.
- Why is Google afraid of links? [Mysteries]
Google's official advice for boosting a website's presence in Google search results has been the same for years: "Have other relevant sites link to yours.” The search engine's original PageRank... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
- Small Live Search Update or Hiccup?
We have two Webmaster World threads and a DigitalPoint Forums thread discussing a brief update and bug with Microsoft's Live Search. We know the last Microsoft Live Search update was about 15 days ago . So it does seem a bit early for another update. We also know that Yahoo updated recently and Google had a PageRank update on the same day. So maybe Live Search felt left out? Just ...
- Weekly Search Buzz Roundup - 10/03/08 - Rosh Hashana Edition: Google Turns 10 & Yahoo Site Explorer Revamped
Happy New Year to those of you who celebrate! This week, the holiday commenced and now we're swamped but we still have to give you our recap. Without further ado, here you go: Coincidence: Search Updates Around Holiday Time? As you may have read thus far, we celebrated Rosh Hashana and also noticed that Google PageRank has updated. On a somewhat related note, Yahoo's results are being ...
- Google plans web friend-o-meter
GOOGLE could measure your popularity on social networks in order to put ads on your MySpace or Facebook page through a new type of web friend-o-meter.
- Nonfiction review: "Planet Google"
According to co-founder Sergey Brin, Google aspires to the omniscience of HAL 9000, the computer in "2001: A Space Odyssey," who could absorb and "rationalize" all the information fed into him. "Hopefully," Brin says, Google's supercomputer "would never have...
- Daily Search Forum Recap: October 23, 2008
Here is a recap of what happened in the search forums today, yesterday, and the day before, through the eyes of the Search Engine Roundtable and other search forums on the web.
- Mitch Bain: Google it
In a previous article I mentioned that I use Windows Live Photo Gallery for organizing and viewing pictures. A reader sent me an e-mail reporting that she couldn't download the program at the Microsoft Web site.
- 2008/10/07
Internet search engines started out as a feature for desktop searches but today, they rule our lives on the computer and our mobiles. RIDZWAN A. RAHIM writes.
- Hakia Relaunches With 'Credible Sites'
Semantic search engine Hakia  announced a major redesign of its site today, including the addition of 'credible sites' to its search index. In order to create this index of trustworthy sites, Hakia is asking volunteers to submit credible, peer reviewed sources. Credible sites are currently limited to health and environmental topics, but Hakia is planning to expand this quickly. By adding ...
- What's New With Local Search Marketing
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Local is Greg's baby. Greg explains that local is about tying online to offline. Greg will be posting Q&A from Google on Search Engine Land. Mike Blumenthal , Partner, blumenthals.com is up first. I really respect this man, so I am excited. He first shows a Hitwise chart showing marketshare between Google, ...
- Google Rolls Back Last Toolbar PageRank Update?
A week or so ago, there was a Google toolbar PageRank update . I am now seeing several reports at DigitalPoint Forums and updates to a WebmasterWorld thread that Google seems to be rolling back that toolbar PageRank update. Honestly, I am not convinced yet. It can be that some data centers have not yet updated and maybe those data centers are showing older toolbar PageRank scores. Or ...
- Internal Linking Tactics
This session looks at how to leverage linking from within your own site to maximize your rankings in search. Why even care about your internal linking? Because you can help yourself with your own site, so why waste one of the easiest link building opportunities out there. Using nofollow and other techniques for "PageRank sculpting" has risen in awareness over the past year. It's even been ...
- Google Gets Back To Linking Basics
Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications. Now, Google's issued a blog post about outbound links, and the company's official stance amounts to "relax." read more
- Tools, Glorious Tools
This session takes you on a whirlwind tour of search marketing tools you'll want to consider adding to your toolbox. Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Ken Jurina, President, Epiar Debra Mastaler, President, Alliance-Link Stephan Spencer, President, Netconcepts Ken Jurina talks about his tools first. Firefox extensions: - They work right into ...
- Google Gives Tips On Link Architecture
Over at Google's Webmaster Central Blog , Maile Ohye is posting linking tips all week. Today's tips are about linking architecture, or structuring internal links on your site so that they are both user and search engine friendly. read more
- Personalized & Customized Search
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Bryan Horling , Software Engineer, Personalized Search, Google is the only panelist. He starts of with a query. He queried "dinner." The top two results are wikipedia and whatsfordinner.net. He said he is unsatisfied by these results. He then showed the personalized version of the same query and it showed recipes of ...
- What Is Ethical Social Media Marketing?
Should social media marketers disclose if they're working on behalf of a client? Should relationships with power submitters be divulged? Social media marketing is still evolving, and this session looks at some of the ethical questions the area is struggling with. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Liana Evans, Director of Internet Marketing, Key ...
- Branding And Search Engine Marketing
Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms: read more
- Weekly SearchBuzz RoundUp - 10/10/08: SMX East Coverage, Google Monetization Tactics & Yahoo Web Analytics
After a long week of conferences followed by a holiday, we're back for just 2 more business days until another 2 days of holidays kick in. Enjoy us while we're here! Google Giving More Snippet Data Searching for articles on Google is now showing content attributes in the results. You can see articles that have more than one author or you can see the author of the article. Google ...
- Search Month: September 2008 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from September 2008, then a major story for various search topics along with other [...]
- Google Offers Inbound Link Advice
Google's Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order. read more
- Adam Fendelman: Why My Site Lost All Search Traffic From Google
Why would a Web publication suddenly lose all its search traffic from Google and Google News?
- TopOfBlogs.com Celebrates One Year Anniversary with Explosive Growth and Cool New Features
TopOfBlogs.com celebrates milestone with continued growth and newly launched features
- How Does Google Really Handle Flash Content?
Much was made earlier this year of Google's announcement that they've improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren't able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months after [...]
- Growing Sales with Search Engine Technology
Poor visibility could be costing your company money.
- Google & Microsoft Share Advice For Webmasters, SEOs
The ever-helpful teams writing for Google's Webmaster Central blog and Microsoft Live Search's Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers.
- How Google Handles Flash: The Tried & Tested Version
Beu has done an outstanding job testing how Google truly handles Flash indexing and crawling. To take you back, Google began indexing Flash in July 2008 and then we had a follow up post on it in late August . Let me summarize Beu's four findings: (1) Google has an issue associating text content within a Flash document with the correct parent URL or as a single entity. (2) Flash ...
- The 50 Most Influential People in Business IT - IT Management
The world of IT is one of innovation, leadership and collaboration, and the 50 individuals profiled in this gallery have played major roles in getting us where we are today and will help us get to where we want to be in the future.
- Google Exec Disses Google's In-House Search
The head of Google's search engineering says its own tool for scouring its internal data "isn't very good" -- highlighting the problems facing enterprise search.
- Crucial Firefox Plugins For SEM Professionals; Put Google To Work To Meet CPA Goals
Today's news briefs: Google AdWords Editor update, Yahoo Search Marketing content upgrades, and upcoming features for Microsoft's adCenter.
- It's like PageRank for layoffs [Rumormonger]
Yes, Google has laid off employees before. But those were DoubleClick employees. America's CTO, Eric Schmidt, managed to cull any deadwood from Google's Mountain View campus without it becoming a hot... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
- Software gathers search engine promotion intelligence.
Used for backlink analysis and competition research, SEO SpyGlass v3.5 gathers all possible information about competitors' linking strategies to explain their ranking with search engines. It discloses number of their inbound links, Google PR and Alexa rank values of each, and total number of PageRank 0-10 backlinks. It also reveals exact anchor texts, density of keywords in anchor texts/titles, ...
- Online PR agency C&M nearly out of beta, into making buzz for clients
Online PR agency Content and Motion today announced it's nearly out of Beta mode and into whatever comes after Beta but involves staying one step ahead of the pack and helping companies to connect more quickly and cost-effectively with their audiences via the web. The agency, which delivers Online...
- wants your great idea
Google founders Brin (left) and Page. Think you might just have a solution to the world's problems? Internet giant Google turned 10 last month and to celebrate this milestone, the company is offering to pay US$10 million (RM35 million) in exchange for five great ideas, writes RIDZWAN A. RAHIM.
- Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays
The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter.
- A potted history of search engines
It continues to astound me that the search engine optimisation (SEO) sector has only been around for a few short years. It has developed into such a massive space, supporting so many individuals, companies and marketing strategies that it seems impossible it has grown up in such a short time. Â So how has the industry developed so rapidly and what from? Well, for those who love minutiae, ...
- KayWeb SEO Service Benefits Sydney Clients
The Google positions and rankings of KayWeb SEO clients have risen profoundly over the past month, with many reaching the top page of highly competitive keyword phrases. KayWeb - a Sydney and Melbourne web design, development and marketing firm - puts it down to its winning strategy.
- Recent Google PageRank Discussions & Observations
Michael Gray explains why PageRank sculpting is important . He explains that Google has downplayed the use of PR sculpting but it seems that it's working pretty well for some people. Using an analogy with two very different cars (one, an old shoddy car; two, an expensive powerhorse) he says: The links on your website are touch points between your website and Google's crawling and indexing ...
- Compromised Portfolios of Legitimate Domain Names for Sale
Is the demand for access to compromised legitimate portfolios of domain names â€"where the price is based on the pagerank and is shaped by the number of domains in questionâ€"the main growth factor for the increasing supply of such stolen accounting data?
- Google's Enterprising Future
The Internet giant says enterprise and consumer search are converging.
- Entrepreneurs Need Social Networking
Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
- Apps: DiscLabel, BuildMate, Remind Me, Domainer
DiscLabel 5.3 ($36) is an application made for designing CD/DVD labels. It works along with iTunes and iPhoto to automatically import media information that was just burned to a CD or photos. The update adds support for also importing photos from aperture along with the ability to select pictures from multiple iPhoto libraries. [Download - 12.7MB]...
- Adobe's Ichabod and The Headless Search of Flash
While Adobe Flash has remained popular with Web developers who want to deliver fluid user interfaces, database-driven content, and nonstandard typography on the Web, it has suffered from one glaring shortcoming: search engines have been unable to effectively index the content held within the Flash file. digg_url = ...
- Bigness in the cloud
How concentrated are cloud computing vendors likely to get? This is an important question with lots of implications.
- Beyond Link Building Tools
How did folks build links before tools were available? Just a few years ago, there was no way to identify hubs, authorities, vortals, or spokes, rims, chutes and ladders.
- Network Effects in Data
Nick Carr's difficulty in understanding my argument that cloud computing is likely to end up a low-margin business unless companies find some way to harness the network effects that are the heart of Web 2.0 made me realize that I use the term "network effects" somewhat differently, and not in the simplistic way many people understand it. Here's Nick: Let's...
- Tools of the SEO Trade
In SEO, success is as much about your toolkit as it is about your skillset. Without great tools at your disposal, your ability to get the job done is really hampered.
- I Lost Google PageRank. Should I Submit a Reconsideration Request?
If you are doing something naughty that results in lowered PageRank, should you tell Google that you addressed the issue? A Crea8site Forums thread discusses this issue: a webmaster notes that his site has lost PageRank, probably due to what he believes is selling text link ads. Now that he stopped selling these ads, should he tell Google so that they can restore the PageRank? Yes. ...
- Daily Search Forum Recap: November 14, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
- BBC not passing on link juice?
The BBC just can't get its external links policy right, it seems, and is now denying external websites valuable link juice by the way it links out. Patrick at Blogstorm  has noticed that the site's external links, normally displayed to the right of its articles, are being passed through redirect scripts.
- Increase Page Views And Reader Engagement On Your Site With Lijit - Video Interview With Todd Vernon
Lijit is a free solution that helps you increase page views and reader engagement on your own site. By placing a non-intrusive search box on the side of your web pages, Lijit scans your site and discretely suggests your readers for additional relevant content. Todd Vernon and Robin Good - Photo credit: Robin Good In this video interview with Todd Vernon, CEO of Lijit , Robin ...